ODesk Service

Know Business, Do Business

odesk and elance dhtml test answers

According to wikipedia.org

  1. Dynamic HTML, or DHTML, is an umbrella term for a collection of technologies used together to create interactive and animated web sites by using a combination of a static markup language, a client-side scripting language, a presentation definition language, and the Document Object Model.
As a web developer if you pass  odesk and elance dhtml test you will get web development job easily.
odesk and elance dhtml test answers

Here all question set and odesk and elance dhtml test answers


Question:
You have two images of buttons, one bright and the other one dull. You want to change the dull image into a bright one. Which of the following attributes would you use with the img tag?


a.         onmousedown=”this.src=’bright.gif’”
onmouseup=”this.src=’dull.gif’”
b.        onmousedown=”bright.gif”
onmouseup=”dull.gif”
c.         onmouseup=”this.src=’bright.gif’”
 onmousedown=”this.src=’dull.gif’”
Question:
This is a JavaScript function for changing the color of the text box named “txtName”:

function SetColor(col)
{ document.forms[0].txtName.style.background=col }

A DHTML page contains a table in between some text. You want to shift the table 20 pixels on the right to separate it from text. Which of the following styles would be suitable for the purpose?


a.         position:relative;
left:20PX;
b.        position:relative;
left:-20PX;
c.         position:relative;
right:-20PX;
d.        position:relative;
right:20PX;
>>Question:<<
Which of the following properties is used to redirect a visitor to another page?


a.         document.URL
b.        window.location.href
c.         document.location.href
d.        link.href
            e.         window.location
>>Question:<<

Which of the following statements is true with regard to setTimeout()?


a.         The statement(s) it executes run(s) only once
b.        It pauses the script in which it is called
c.         clearTimeout() does not stop its execution
            d.        It is required in every JavaScript function
Question:
You want to disable the selection of text on the webpage. While trying to select some text, the user should see ‘not-allowed’ cursor. Which of the following helps you implement this by using JavaScript and IE 5+ browser?


a.         <body onSelectEnd=”this.style.cursor=’not-allowed’; return true;”
onMouseup=”this.style.cursor=’default’”>
b.        <body onMouseDown=”this.style.cursor=’default’”
onSelectEnd=”this.cursor=’not-allowed’; return false;”>
c.         <body onSelectStart=”this.style.cursor=’not-allowed’; return false;”
onMouseup=”this.style.cursor=’default’”>
d.        <body onMouseup=”this.style.cursor=’not-allowed’; return false;”
onSelectStart=”this.style.cursor=’default’”>
Question:
What does the following code snippet do?

<input type=”radio” name=”r1″ value=”radio1″ onclick=”this.checked=false;alert(‘sorry’)”>


a.         The code is incorrect
b.        The code makes it necessary for the user to select the radio button
c.         The code disables the radio button
            d.        The code displays an alert when the user selects the button
Question:
You have two images of buttons, one bright and the other one dull. You want to change the dull image into a bright one. Which of the following attributes would you use with the img tag?


a.         onmousedown=”this.src=’bright.gif’”
onmouseup=”this.src=’dull.gif’”
b.        onmousedown=”bright.gif”
onmouseup=”dull.gif”
c.         onmouseup=”this.src=’bright.gif’”
 onmousedown=”this.src=’dull.gif’”
Question:
This is a JavaScript function for changing the color of the text box named “txtName”:

function SetColor(col)
{ document.forms[0].txtName.style.background=col }

How will you change the color of the text box txtName to green, only for the time that the user is pressing any key?


a.         <input type=”text” onkeydown=”SetColor(‘white’)” onkeyup=”SetColor(‘green’)” name=”txtName”>
b.        <input type=”text” onkeydown=”SetColor(‘green’)” onkeyup=”SetColor(‘white’)” name=”txtName”>
c.         <input type=”text” onkeydown=”SetColor(‘green’)” name=”txtName”>
            d.        <input type=”text” onkeydown=”SetColor(‘white’)” name=”txtName”>
Question:
What will the following code snippet do?

<form onreset=”alert(‘Please again fill the form’)”>


a.         It validates the contents of the form
b.        It prompts the user not to leave the fields of the form empty
c.         It prompts the user to fill the form once the form is cleared
            d.        None of the above
Question:
Which of the following can you use to accept user input?


a.         The prompt method
b.        The alert method
c.         A form field
            d.        The confirm method
Question:
You have embedded the document.write() method to write some text within a pair of <TD></TD> table tags. On loading the file, you get some garbled junk on the page that should contain the text. What makes this happen?


a.         The browser does not support JavaScript
b.        You are using an outdated version of the browser
c.         The browser does not support cookies
            d.        None of the above
Question:
Sliding menus can be made using DHTML?


a.         True
            b.        False
Question:
Which of the following helps you highlight some of the running text on a web page?


a.         <span style=”background-color:yellow”>
b.        <span style=”background-highlight:yellow”>
c.         <span style=”background:yellow”>
            d.        <span style=”highlight-color:yellow”>
My test screen shot
 
A DHTML page contains a table in between some text. You want to shift the table 20 pixels on the right to separate it from text. Which of the following styles would be suitable for the purpose?


a.         position:relative;
left:20PX;
b.        position:relative;
left:-20PX;
c.         position:relative;
right:-20PX;
d.        position:relative;
right:20PX;
Question:
Which of the following properties is used to redirect a visitor to another page?


a.         document.URL
b.        window.location.href
c.         document.location.href
d.        link.href
            e.         window.location
Question:
Which of the following statements is true with regard to setTimeout()?


a.         The statement(s) it executes run(s) only once
b.        It pauses the script in which it is called
c.         clearTimeout() does not stop its execution
            d.        It is required in every JavaScript function
Question:
What does the following code snippet do?

<input type=”radio” name=”r1″ value=”radio1″ onclick=”this.checked=false;alert(‘sorry’)”>


a.         The code is incorrect
b.        The code makes it necessary for the user to select the radio button
c.         The code disables the radio button
            d.        The code displays an alert when the user selects the button

>>Question<<
How will you change the color of the text box txtName to green, only for the time that the user is pressing any key?


a.         <input type=”text” onkeydown=”SetColor(‘white’)” onkeyup=”SetColor(‘green’)” name=”txtName”>
b.        <input type=”text” onkeydown=”SetColor(‘green’)” onkeyup=”SetColor(‘white’)” name=”txtName”>
c.         <input type=”text” onkeydown=”SetColor(‘green’)” name=”txtName”>
            d.        <input type=”text” onkeydown=”SetColor(‘white’)” name=”txtName”>
Question:
What will the following code snippet do?

<form onreset=”alert(‘Please again fill the form’)”>


a.         It validates the contents of the form
b.        It prompts the user not to leave the fields of the form empty
c.         It prompts the user to fill the form once the form is cleared
            d.        None of the above
Question:
Which of the following can you use to accept user input?


a.         The prompt method
b.        The alert method
c.         A form field
            d.        The confirm method
Question:
You have embedded the document.write() method to write some text within a pair of <TD></TD> table tags. On loading the file, you get some garbled junk on the page that should contain the text. What makes this happen?


a.         The browser does not support JavaScript
b.        You are using an outdated version of the browser
c.         The browser does not support cookies
            d.        None of the above
Question:
Sliding menus can be made using DHTML?


a.         True
            b.        False
Question:
Which of the following helps you highlight some of the running text on a web page?


a.         <span style=”background-color:yellow”>
b.        <span style=”background-highlight:yellow”>
c.         <span style=”background:yellow”>
 d.        <span style=”highlight-color:yellow”>
Which of the following will you use for changing the color of the textbox text with id=txtLocation to blue, on a mouseover event?
a.         txtLocation.color=”blue”
b.        document.getElementById(‘txtLocation’).color=”blue”
c.         document.getElementById(‘txtLocation’).style.color=”black”
            d.        document.getElementById(‘txtLocation’).style.color=”blue”

Question:
You want to disable the selection of text on the webpage. While trying to select some text, the user should see ‘not-allowed’ cursor. Which of the following helps you implement this by using JavaScript and IE 5+ browser?


a.         <body onSelectEnd=”this.style.cursor=’not-allowed’; return true;”
onMouseup=”this.style.cursor=’default’”>
b.        <body onMouseDown=”this.style.cursor=’default’”
onSelectEnd=”this.cursor=’not-allowed’; return false;”>
c.         <body onSelectStart=”this.style.cursor=’not-allowed’; return false;”
onMouseup=”this.style.cursor=’default’”>
d.        <body onMouseup=”this.style.cursor=’not-allowed’; return false;”
onSelectStart=”this.style.cursor=’default’”>
How would you randomly choose an element from an array named myStuff if the number of elements changes dynamically?
a.         randomElement = myStuff[Math.floor(Math.random() * myStuff.length)];
b.        randomElement = myStuff[Math.ceil(Math.random() * myStuff.length)];
c.         randomElement = myStuff[Math.random(myStuff.length)];
d.        randomElement = myStuff[Math.ceil(Math.random()*myStuff.length - 1)];
After clicking on a link, your main browser window spawns a small new window and writes some text on it. When both the window page sources are viewed, the small window page source seems identical to that of the large one. Which of the following makes this happen?
a.         The function writing to the new window did not close the document stream
b.        Windows receive the source code of the window that wrote to them
c.         Since the new window has no filename, it receives the source code of its parent
d.        None of the above
Which of the following is not considered a part of DHTML?
a.         JavaScript
b.        CSS
c.         HTML
d.        VBScript
e.        All are part of DHTML
Which of the following will you use for changing the color of a button with id=btn, to green on a mouseover event?
a.         btn.color=”green”
b.        document.getElementById(‘btn’).color=”green”
c.         document.getElementById(‘btn’).style.color=”black”
d.        document.getElementById(‘btn’).style.color=”green”
The following statements show two ways of calling a JavaScript function: i)onclick = “a()”
ii)onclick=”javascript:a()”
a() refers to a function written in JavaScript.
Which of the following statements is correct with regard to the above two statements?

a.         There is no difference between the two statements
b.        The first statement is incorrect and the second one is correct
DHTML is a standard defined by the World Wide Web Consortium.
a.         True
b.        False
You want to display an alert that contains a ‘ (single-quote) character. Which of the following characters would you use to escape the ‘ character?
a.         *
b.        \
c.         /
d.        _
e.         #
f.         %
g.         |
h.        ~
You are collecting the user’s details on a webpage form. The id has to be repeated twice on the form, but you want the user to fill it once only. If the name of the first id is id1 and the second (to be auto filled) is id2, which code will you supply to the onkeyup event of id1?
a.         document.forms[0].id1.value=document.forms[0].id2.value
b.        document.forms[0].id2.value=document.forms[0].id1.value
c.         document.id1.value=document.id2.value
d.        document.id2.value=document.id1.value
Which of the following statements with regard to CSS is correct?
a.         The positioning can be absolute, relative, or dynamic
b.        The float property for text/image can be left, right, or center
c.         The values for visibility can be true or false
d.        The display property sets how an element is displayed
The width of H1 is defined as follows: H1 {width:100px;}
How can you make the heading flip horizontally?

a.         <h1 filter(flip)>Heading</h1>
b.        <h1 style=”filter::fliph()”>Heading</h1>
c.         <h1 style=”filter:fliph()”>Heading</h1>
d.        <h1 style=”FliphFilter()”>Heading</h1>
Which of the following style properties is used to display only a part of an image?
a.         snap
b.        clip
c.         scroll
d.        visible
e.         overflow
f.         size
Which of the following properties is used to redirect a visitor to another page?
a.         document.URL
b.        window.location.href
c.         document.location.href
d.        link.href
e.         window.location
Which of the following in-built functions is useful when you want to access a form element using its id?
a.         getItem(id)
b.        getFormElement(id)
c.         getElementById(id)
d.        All of the above
You have embedded the document.write() method to write some text within a pair of <TD></TD> table tags. On loading the file, you get some garbled junk on the page that should contain the text. What makes this happen?
a.         The browser does not support JavaScript
b.        You are using an outdated version of the browser
c.         The browser does not support cookies
d.        None of the above
Consider an HTML form with a checkbox and a text field. When data is entered and the Enter key is pressed, the data seems to be lost before the user can click on the button that calls the processing function. How would you correct this programatically?
a.         Add a TYPE=HIDDEN INPUT to the form
b.        Trap the Enter keypress and return (null)
c.         Add ‘return false’ to onsubmit=”…” in the FORM tag
d.        Instruct the user not to press the Enter key
e.         Modify the ENCTYPE property of the form
You are developing an application and there is a possibility of certain users using older browser versions. You want to hide the JavaScript code in the browsers that do not support JavaScript. How would you do this?

a.         Precede the JavaScript statements with //
b.        Precede the JavaScript statements with –
c.         Enclose the statements with /* and */
d.        Use the following notation:
        <script language=”javascript”>
        <!–
        //–>
        </script>
e.         Add a <noscript> tag after the script
Which of the following is an important parameter of the wave filter?
a.         WaveSize
b.        Wavelength
c.         Strength
d.        All of the above
Which of the following code snippets is more efficient and why? <script language=”javascript”>
for(i=0;i<document.images.length;i++)
document.images[i].src=”blank.gif”;
</script>
<script language=”javascript”>
var theimages = document.images;
for(i=0;i<theimages.length;i++)
theimages[i].src=”blank.gif”
</script>

a.         Both are equally efficient
b.        The first code is more efficient as it contains less coding
c.         The first code is more efficient as it employs object caching
d.        The second code is more efficient as it employs object caching
The width of h3 is defined as follows: H3 {width:90%;}
How can you make the heading flip vertically?

a.         <h3 filter(flip)>Heading</h3>
b.        <h3 style=”filter:flipv()”>Heading </h3>
c.         <h3 style=”filter::flipv()”>Heading </h3>
d.        <h3 style=”FlipvFilter()”>Heading </h3>
You declared an array as follows: var arr;
What value would JavaScript assign to an uninitialized element of this array?

a.         NaN
b.        null
c.         undefined
d.        false
e.         0
You have created an object. How can you add a property to the object class?
a.         With the prototype() method
b.        With the prototype property
c.         It cannot be done
d.        With the this object
How is the following code useful? function validate(field)
{
var valid=”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz”;
var ok=”yes”;
var temp;

for(var i=0; i < field.value.length; i++)
{
temp=”" + field.value.substring(i,i+1)
if(valid.indexOf(temp)==”-1″)
{
ok=”no”;
break;
}
}
if(ok==”no”)
{
alert(“error”);
field.focus();
}
}

a.         It will force a user to enter only numeric values
b.        It will force a user to enter only alphanumeric values
c.         It will force a user to enter only character values
d.        None of the above
               
 The width of h3 is defined as follow: H3 {width:100%;}
How can you make the heading glow?

a.         <h3 filter(glow)>Heading</h3>
b.        <h3 style=”filter:glow()”>Heading </h3>
c.         <h3 style=”filter::glow()”>Heading </h3>
d.        <h3 style=”GlowFilter()”>Heading </h3>

You are formatting your error messages using the following inline style definition: <span style=”color: red”>Error message.</span>
Now you want the error message text to be displayed in blue color. But the problem is that you are not permitted to edit the HTML code, you can only edit the imported style sheet. Which style definition will you use in the imported style sheet to achieve this?

a.         span.error{color: blue;}
b.        span.error{ color: blue !important;}
c.         span.error{ color: blue !inherit;}
d.        It is impossible. Inline styles always override imported styles

Which of the following helps you create hyperlinks without an underline?
a.         a{text-decoration:none}
b.        a{text-decoration:noline}
c.         a{text-decoration:hide}
d.        a{text-decoration:invisible}
e.         a{ font-style: normal;}
f.         a{font-style: none;}

You are designing a web site and need to set the background image for all the web pages. You want a small background image to repeat and fill up the whole background. Which of the following body styles is ideal for this?
a.         body { background: url(/images/bg.gif);
repeat: repeat-x }
b.        body { background: url(/images/bg.gif);
repeat: repeat-y }
c.         body { background-image: url(/images/bg.gif);
background-repeat: no-repeat }
d.        body { background-image: url(/images/bg.gif);} 

How would you double the image size of an Image on a mouseover event, if the original width and height are 100px and id is logo?
a.         document.getElementById(‘logo’).style.width=”200″
 document.getElementById(‘logo’).style.height=”200″
b.        document.getElementById(‘logo’).style.width=”100″
document.getElementById(‘logo’).style.height=”100″
c.         document.getElementById(‘logo’).width=”200″
document.getElementById(‘logo’).height=”200″
d.        document.getElementById(‘logo’).width=”200px”
document.getElementById(‘logo’).height=”200px”

Consider the following validate function: <script type=”text/javascript”>
function ValidateField()
{
if(document.forms[0].txtId.value ==”")
{return false;}

return true;
}
</script>
This function should be called as soon as the user leaves the field. What will you do?

a.         <input name=txtId type=”text” onreset=”return ValidateField()”>
b.        <input name=txtId type=”text” onfocus=”return ValidateField()”>
c.         <input name=txtId type=”text” onsubmit=”return ValidateField()”>
d.        <input name=txtId type=”text” onblur=”return ValidateField()”>

You do not want the end user to see the JavaScript code embedded in the HTML file when the user views the source of the HTML page. Which of the following helps you achieve this?
a.         This is not possible
b.        Use externally linked files which hold the JavaScript code
c.         Modify the headers of the page
d.        Change the MIME type of the page

Which of the following will you use for changing the color of a button with id=btn, to green on a mouseover event?
a.         btn.color=”green”
b.        document.getElementById(‘btn’).color=”green”
c.         document.getElementById(‘btn’).style.color=”black”
d.        document.getElementById(‘btn’).style.color=”green”

The width of the h4 is defined as follow: H4 {width:80%;}
How can you make the heading drop shadow?

a.         <h4 filter(shadowdrop)>Heading</h4>
b.        <h4 style=”filter:shadowdrop()”>Heading </h4>
c.         <h4 style=”filter:DropShadow()”>Heading </h4>
d.        <h4 style=”DropShadow ()”>Heading </h4>
e.         <h4 filter(dropshadow)>Heading</h4>
f.         <h4 style=”filter::shadowdrop()”>Heading </h4>     

You want to shake a link on the mouseover event. If the style position is set to relative and the anchor id is lnk1, which of the following code lines will be useful with a timer?
a.         document.getElementById(‘lnk1′).left=”0″
document.getElementById(‘lnk1′).left=”2″
b.        document.getElementById(‘lnk1′).style.left=”0″
document.getElementById(‘lnk1′).style.left=”2″
c.         document.getElementById(‘lnk1′).style.move=”0″
document.getElementById(‘lnk1′).style.move=”2″
d.        document.getElementById(‘lnk1′).right=”0″
document.getElementById(‘lnk1′).right=”2″

You have defined an image tag as follows: <img id=”ERImage” width=”100″ height=”100″ onmouseover=”ImageChange()” src=”Image1.jpg”>
How would you implement ImageChange() function, if the new image to be set for mouseover is Image2.jpg?

a.         document.getElementById(‘ERImage’).src=”Image1.jpg”
b.        document.getElementById(‘ERImage’).src=”Image2.jpg”
c.         document.getElementById(‘ERImage’).style.src=”Image1.jpg”
d.        document.getElementById(‘ERImage’).style.src=”Image2.jpg”

You are required to create a web page in which hyperlinked sub-headings are displayed. On clicking a link, the contents should get displayed dynamically. Which of the following style attributes would you use for this?
a.         visibility:hidden;
b.        visibility:display;
c.         visibility:visible;
d.        visibility:none;

You are developing a website for children. You want to format the borders of big <td> cells (as mentioned below) for some fun game: Left Border:double
Right Border:dashed
Top Border:dotted
Bottom Border:solid
Which of the following would be the correct style definition?

a.         border-style:double dotted dashed solid
b.        border-style:dotted dashed solid double
c.         border-style:dashed double solid dotted
d.        border-style:solid double dotted dashed 

oDesk Internet Marketing Test Answer

 If you pass Odesk Internet marketing test it will  show your skill on internet marketing such as SEO,SEM,SMM which help you to get internet marketing job ...
oDesk internet marketing test answers



## Question : Why would a company hire internet marketing specialists if marketing is relatively easy to do online? 

a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

## Question : Question:
Which of the following are podcasts least likely to target?
a.       Sales
b.      Branding
c.       Customer loyalty
d.      Customer delivery

Answer: Sales
 ## Question : Question:
What is affiliate marketing?
a.       Same as guerilla marketing
b.      Selling ad space on your site
c.       When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d.      Pay per click marketing

## Question :  Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.      It helps with ad placements.
b.      It is required.
c.      It helps drive affiliate sale.
d.      Costs of clicked links can add up quickly if not limited.

## Question :  What is meant by “White hat”?
a.      When marketers show up for work wearing white hats.
b.      Dishonest techniques for gaining higher rankings.
c.      Ethical and honest methods of increasing page rankings.
d.      Software used to increase rankings.     

## Question :  What is the purpose of sending a monthly newsletter?

       a.       It creates work for employees at the company
       b.      It builds branding, creates awareness and a connection with potential clients
       c.       It gives people a chance to opt out of ever talking to your company
       d.      Required by law.

## Question :  Why are purchased email lists typically ineffective?

       a.       They are too expensive
       b.      They distribute an email to far more people than the company has its contacts
       c.       They make up fake emails to sell
       d.      They are not targeted at customers specific to your company and have high bounce rate.   

## Question :  What is meant by “White hat”?
a.       When marketers show up for work wearing white hats.
b.      Dishonest techniques for gaining higher rankings.
c.       Ethical and honest methods of increasing page rankings.
d.      Software used to increase rankings

## Question :  How is the “open rate” important?
a.       It tells the company how many people clicked on the links in the email.
b.      It lets the company know how many people brought a product.
c.       It is the number of people who received the email.
d.      It is the number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.


## Question : What is meant by "viral marketing"?

a. Creating ads that users pay to watch

b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed


## Question : What is affiliate marketing? 
a. Same as guerilla marketing

b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing

## Question :  How should a company allocate its marketing budget among the various methods of internet marketing?

       a.       Depends on the company and what is most effective for its business
       b.      Spread evenly among the methods chosen
       c.       Haphazardly
       d.      Spent most on email marketing

## Question : What is meant by "web 2.0"?

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales


## Question : What is the purpose of a traditional press release?


a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users



## Question : What is meant by "viral marketing"?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed



## Question : Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits

b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing


## Question : What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is

## Question : How is the pricing model of a click determined?

a. Standardized rate for the ad

b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

## Question :  What is an auto-responder?

       a.       A person who replies to all emails for the company
       b.      An automatic email message sent to someone who takes an action such as submitting a form on a company.
       c.       A method of direction communication with clients.
       d.      An email relay system.

## Question : How can a company profit from a podcast directly?
a. Pay another company to host it

b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be directly profitable


## Question : What is one advantage to using a purchased email list?
a. The firm selling them often makes up fake email addresss

b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers


## Question : How important is content on a site when optimizing it?

a. Not important at all, does not factor in

b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially


## Question : Why would a company possibly want to spend more on PPC early on?

a. It costs less early on


b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products


## Question : Why is reciprocal linking becoming an important way to reach potential clients?
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill

## Question :  What is a trackback? 
 a. Same as a trademark
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has 


## Question : How is click-through rate measured in an email campaign? 

a. The number of emails which did not bounce back
b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email

## Question : Who regulates affiliate marketing? 
a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board 


## Question : 
Who was one of the original widely known affiliate marketers?

    a.     Ebay
    b.     AT&T
    c.     WorldCom
    d.     Amazon 


## Question : How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

    a.     90 cents
    b.     10 cents
    c.     20 cents
    d.     1 cent



## Question : What is an important step early on when forming a web marketing strategy?

    a.     Designing catchy ads
    b.     Allocating a large budget to the project
    c.     Identifying your customer base
    d.     Hiring a consulting firm
## Question : What should a company do once it achieves its search engine ranking goals?

    a.     Stop promoting the site
    b.     Constantly monitor and improve their site in order to maintain their ranking
    c.     Revise the site once in awhile
    d.     Sell advertising on their site
## Question : Why has web marketing become a popular form of marketing?

    a.     It is much cheaper than other forms and often more effective
    b.     Television advertising is being offered less
    c.     It is easier than traditional marketing
    d.     It has been heavily advertised
## Question : How should a company allocate its marketing budget among the various methods of internet marketing?

    a.     Depends on the company and what is most effective for its business
    b.     Spread evenly among the methods chosen
    c.     Haphazardly
    d.     Spend most on email marketing
## Question : How can chat rooms bolster site traffic?

    a.     The competition can come to the chat and try to steal customers
    b.     It gives the company a way to distance themselves from customers
    c.     By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
    d.     It gives a way for customers to log complaints
## Question : What is the formula for calculating cost per customer acquisition?

    a.     Marketing spent on television divided by the number of new customers
    b.     Sales divided by customers
    c.     Total marketing budget divided by all customers ever
    d.     Total marketing budget for a specific period divided by the number of new customers for that same period
## Question : How are keywords utilized by search engines?

    a.     They are all that the search engine uses to rank pages
    b.     The keywords are a brief description of what topics your site relates to
    c.     They help the search engine decide how good your sites content is
    d.     The keywords guarantee positioning
## Question : Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

    a.     It helps with ad placement
    b.     It is required
    c.     It helps drive affiliate sales
    d.     Costs of clicked links can add up quickly if not limited
## Question : What is "cost per customer acquisition"?

    a.     The amount a company pays a customer to try their product
    b.     The average cost of marketing spent per new customer
    c.     The cost of marketing staff
    d.     The cost to beat competitors
## Question : Why is it important to fine tune the timing of the ad and keywords used?

    a.     It costs less in later hours
    b.     To be sure to spend more money on marketing
    c.     Required by law
    d.     To carefully target the customer base desired, not wasting impressions and clicks
## Question : What is a site index?

    a.     A page which has a linkable outline of all of the pages on a website
    b.     A site with only 1 page
    c.     A site with special deals for purchasers
    d.     A special ranking with search engines
## Question : What is one unfavorable trait sometimes seen in affiliate marketing?

    a.     The cost is low
    b.     It brings additional traffic to a site
    c.     Affiliates will use unethical techniques to drive customers in hopes of earning a commission
    d.     It is only paid for based on successful selling
## Question : What is brand strategy?

    a.     Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
    b.     Strategy for reaching customers worldwide
    c.     Creating a package that catches peoples eyes
    d.     Creating an image that contradicts competitor's assertations
## Question : What is a "landing page"?

    a.     The page a potential customer sees when they click on your paid ad
    b.     The main company website
    c.     A page where the customer can buy the product
    d.     Where the pay per click ads are created## Question : 
Which of the following is valuable in increasing a page rank?

    a.     Paying for placement
    b.     Static content
    c.     Quantity of links from other highly ranked pages to your site
    d.     No contact information
## Question : What type of income statement items are marketing expenses?

    a.     Variable Cost
    b.     Fixed Cost
    c.     Revenue
    d.     Cost of Good Sold
## Question : What is search engine optimization?

    a.     Paying for placement on a search engine results page
    b.     Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
    c.     Optimization of a site so it gets more affiliate revenue
    d.     Selling memberships to the site



## Question : What are meta tags?

    a.     The content of the site
    b.     Embedded information about your website such as keywords
    c.     Links to other sites
    d.     Images on the site
## Question : Why have social networking sites become a popular method of internet marketing?

    a.     They are free and easy to use
    b.     They guarantee more traffic to your site
    c.     Ease of use, large number of users, easy to target specific demographics
    d.     They are a passing trend
## Question : Which of the following are podcasts least likely to target?

    a.     Sales
    b.     Branding
    c.     Customer loyalty
    d.     Content delivery
## Question : What is "bounce rate" in terms of email marketing?

    a.     The percentage of emails sent to a list which are returned as undeliverable
    b.     The percentage of repeat clients
    c.     The percentage of people who receive an email and buy the product
    d.     The percentage of people who click the links in an email
## Question : How can posting on other message boards help drive traffic to a company site?

    a.     You can steal away clients from other companies directly
    b.     You can tell lies about competitors
    c.     You can trump up claims of what your company does
    d.     By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise
## Question : What are the four P's of marketing?

    a.     Placement, Production, Procurement, Procedures
    b.     Product, Price, Placement, Promotion
    c.     Position, Price, Production, Premature
    d.     Product, Promotion, Procedures, Procurement
## Question : What is "cost per action"?

    a.     Same as pay per click
    b.     A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
    c.     A payment agreement where costs change depending on volume
    d.     The product cost
## Question : How are Pay Per Click ad campaigns billed?

    a.     Everytime an ad is displayed it costs the company money
    b.     Set monthly fee regardless of impressions or clicks
    c.     Discounted based on length of commitment
    d.     The customer pays each time their ad is clicked on, usually billed monthly
## Question : How do firms typically budget once positive results are seen from their internet marketing campaign?

    a.     Decrease the overall budget
    b.     Spend more on the methods which are not producing results
    c.     Increase the budget and focus on those activities which are working
    d.     Stop marketing
## Question : What is the primary goal of web marketing?

    a.     To give the target market an ad like they would see on TV
    b.     To sell customers on the spot
    c.     To earn affiliate income
    d.     To drive potential customers to the company website
## Question : What is the best way to make internet marketing effective?

    a.     Focus on one specific technique such as direct email
    b.     Use a myriad of methods online
    c.     Spend a lot of money on it
    d.     Use email marketing first
## Question : How can a podcast be used to drive customers to a website?

    a.     By only hosting the podcast on the website
    b.     By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
    c.     By making the podcast a premium one which costs money
    d.     By telling the listeners that they need your product
## Question : Why are purchased email lists typically ineffective?

    a.     They are too expensive
    b.     They distribute an email to far more people than the company has in its contacts
    c.     They make up fake emails to sell
    d.     They are not targeted at customers specific to your company and have high bounce rates
## Question : What is meant by "guerilla marketing"?

    a.     Using resources such as time, energy and imagination rather than money to market
    b.     Using advertising spots which utilize gorillas to capture the audience
    c.     Having a large scale marketing budget
    d.     Using television ads instead of web ads
## Question : What is a "call to action"?

    a.     Hoping the customer buys your product
    b.     Recruiting new employees
    c.     Creating a new ad campaign
    d.     Using verbs to encourage people to take an action
## Question : Why is affiliate marketing a favorable form of marketing?

    a.     It is inexpensive
    b.     Nothing is paid unless there is a sale resulting from the affiliate's efforts
    c.     It guarantees increased sales
    d.     It is complex so not many people utilize it
## Question : What is the purpose of having a special landing page for a PPC ad?

    a.     It costs less if done that way
    b.     It gives the potential to have mixed messages on the site
    c.     Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
    d.     Customers expect it
## Question : How can supplemental materials be delivered to the podcast listener?

    a.     Embedded into the audio file
    b.     Files can be made available for download along with the link to the podcast
    c.     The listener has to go to a special site only during the podcast
    d.     The listener must pay for any additional materials
## Question : What is a "value proposition"?

    a.     The pricing of the product
    b.     The same as a business plan
    c.     A statement as to how the company will make more money
    d.     A statement as to how the company adds value for customers



       Why would a firm employ guerrilla web marketing?
 Ans: it gives the firm more control over its marketing budget

Why is affiliate marketing a fovorable form of marketing

Ans: it gurantees increased sales


## Question : What is meant by “niche marketing”?
Ans: Targeting a very specific demographic

## Question : How can a poducast be used to brive customers to a website

Ans: by telling the listeners that they need your product


## Question : What is cost per coustomer acquisition

Ans: the amount a company pays a customer to try their product


## Question : How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials



## Question : How important is content on a site when optimizing it

Ans: it is the only thing which creates a higher ranking in search engines


## Question : Which of the following would not be effective in headline writing

Ans: using small words which take up space and do not add value


## Question : What should a company do once it achieves its search engine ranking goals

Ans: sell advertising on their site


## Question : Why would a company possibly want so spend more on PPC early on

Ans: to drive traffic to their site and increase awarensess


## Question : What is meant by “white hat”

Ans: When marketers show up for work wearing white hats


## Question : Why are purchased email lists typically ineffective

Ans: they make up fake email to sell


## Question : Why has web marketing become a popular form of marketing

Ans:it has been heavily advertised


## Question : What is one unfavourable trait sometimes seen in affiliate marketing

Ans: it brings additional traffic to a site


## Question : If marketing is relatively easy to do online

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing


## Question : What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read

Ans: it impresses clients


## Question : What is the purpose of a traditional press release

Ans: it target markets to internet users


## Question : What is the purpose of sending a monthly newsletter

Ans: it gives people a chance to opt out of ever talking to your company again


## Question : What is meant by guerrilla marketing

Ans: Using resources such as time, energy and imagination rather than money to market


## Question : What is an auto-responder

Ans: a method of direction communication with clients


## Question : Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks

## Question : What is the "active voice" style of writing ads?

Ans: Using "you" and not "I" or "we" – directing wording towards the customer


## Question : What is double opt in process?

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it


## Question : How do listeners decide what is a worthwhile podcast to continually listen to

Ans: having several hosts and a myriad of topics

## Question : Why is the subject line of any email campaign important?
Ans: it is all the receiver sees besides the email address until they open the email


## Question : How is “open rat” important

Ans: it lets the company know how many people bought a product


## Question : Why are affiliates not the same as having a sales force?

Ans:The affiliate only drives traffic, they do not necessarily convert them to sales


## Question : How is the pricing model of a click determined

Ans: google sets the price worldwide


## Question : What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for a specific period divided by the number of new customers for that same period

## Question : How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents


## Question : What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views


## Question : What is an “impression”?
Ans: When your ad is displayed on a page online, not necessarily clicked on


## Question : Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site

## Question : What is meant by”web 2.0”
Ans: internet companies who focus on retail sales

## Question : What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

## Question : Which of the following are podcasts least likely to target
Ans: sales



## Question : Question:
Why would a firm employ guerilla web marketing?
a.       It is guaranteed to work
b.      It allows greater flexibility
c.       It gives the firm more control over its marketing budget.
d.      It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.

## Question : Question:
Why is affiliate marketing a favorable from of marketing?
a.       It is inexpensive.
b.      Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c.       It guarantees increased sales
d.      It is complex so not many people utilize it
Answer: It guarantees increased sales

## Question : Question:
What is meant by “niche marketing”?
a.       Targeting a broad based group of people
b.      Targeting a very specific demographic
c.       Advertising on the television
d.      Advertising only online
Answer: Targeting a broad based group of people

## Question : Question:
How can a podcast be used to drive customers to a website?
a.       By only hosting the podcast on the website
b.      By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c.       By making the podcast a premium one which costs money
d.      By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.

## Question : Question:
What is “cost per customer acquisition”?
a.       The amount a company pays a customer to try their product
b.      The average cost of marketing spent per new customer
c.       The cost of marketing staff
d.      The cost to beat competitors
Answer: The amount a company pays a customer to try their product

## Question : Question:
How can supplemental materials be delivered to the podcast listener?
a.       Embedded into the audio file
b.      Files can be made available for download along with the link to the podcast
c.       The listener has to go to a special site only during the podcast
d.      The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast

## Question : Question:
What is a “value proposition”?
a.       The pricing of the product
b.      The same as a business plan
c.       A statement as to how the company will make more money
d.      A statement as to how the company adds value for customers
Answer: The pricing of the product

## Question : Question:
How important is content on a site when optimizing it?
a.       Not important at all does not factor in
b.      Mildly important to keep customers happy
c.       It is the only thing which creates a higher ranking in search engines
d.      Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines

## Question : Question:
Which of the following would not be effective in headline writing?
a.       Using words that draw attention
b.      Using words that people may search for
c.       Using small words which take up space and do not add value
d.      Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value

## Question : Question:
What should a company do once it achieves its search engine ranking goals?
a.       Stop promoting site
b.      Constantly monitor and improve their site in order to maintain their ranking
c.       Revise the site once  in awhile
d.      Sell advertising on their site
Answer: Sell advertising on their site

## Question : Question:
Why would a company possibly want to spend more on PPC early on?
a.       It costs less early on
b.      To drive traffic to their site and increase awareness
c.       To let the competition know they are serious
d.      To sell more products
Answer: To drive traffic to their site and increase awareness

## Question : Question:
What is meant by “white hat”?
a.       When markets show up for work wearing white hats
b.      Dishonest techniques for gaining higher ranking
c.       Ethical and honest methods of increasing page ranking
d.      Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats

## Question : Question:
Why are purchased email lists typically ineffective?
a.       They are too expensive 
b.      They distribute an email to far more people than the company has in its contacts
c.       They make up fake emails to sell
d.      They are not targeted at customers specific to your company and have high bounce rates
Answer:  They make up fake emails to sell

## Question : Question:
Why has web marketing become a popular form of marketing?
a.       It is much cheaper than other forms and often more effective
b.      Television advertising is being offered less
c.       It is easier than traditional marketing
d.      It has been heavily advertised
Answer: It has been heavily advertised

## Question : Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a.       The cost is low
b.      It brings additional traffic to a site
c.       Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d.      It is only paid for based on successful selling

Answer: It brings additional traffic to a site

## Question : Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a.       It reduces taxable profits
b.      To get a second opinion
c.       Creates goodwill
d.      Hired experts can drive the best results of campaigns and help guide the company in its marketing

Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing

## Question : Question:
Which 3 industries are the largest users of affiliate marketing?
a.       Prescription drugs, electronics, child products
b.      Gambling, adult, retail
c.       Retail outlets, bakeries, beverage
d.      Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction

## Question : Question:
What is A/B testing?
a.       Testing 2 products to see which is safer
b.      Using 2 versions of an ad measuring results to see which one is more effective
c.       Testing 2 products to see which one sells more
d.      Using 2 versions of an ad to see which one has less bounce rate

Answer: Using 2 versions of an ad measuring results to see which one is more effective

## Question : Question:
What are the four P’s of marketing?
a.       Placement, production, procurement, procedures
b.      Product, price, place, promotion
c.       Position, price, production, premature
d.      Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement

## Question : Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a.       It keeps the marketing staff busy in down times
b.      It impresses clients
c.       A well maintained blog will help increase page rank with search engines
d.      It makes the company seem larger than it is
Answer: It impresses clients

## Question : Question:
What is the purpose of a traditional press release?
a.       Is acts as a direct marketing sales tool
b.      It can be mailed out to potential clients
c.       It announces company information to a widely dispersed group of people
d.      It target markets to internet users

Answer: It target markets to internet users

## Question : Question:
What is the purpose of sending a monthly newsletter?
a.       It creates work for employees at the company
b.      It builds branding creates awareness and connection with potential clients
c.       It gives people a chance to opt out of ever talking to your company again
d.      Required by law

Answer: It gives people a chance to opt out of ever talking to your company agin

## Question : Question:
What is meant by “guerilla marketing”?
a.       Using resources such as time, energy and imagination rather than money to market
b.      Using advertising spots which utilize gorillas to capture the audience
c.       Having a large scale marketing budget
d.      Using television ads instead of web ads

Answer: Using resources such as time, energy and imagination rather than money to market


## Question : Question:
What is an auto-responder?
a.       A person who replaces to all emails for the company
b.      An automatic email message sent to someone who takes an action such as submitting a form on a company website
c.       A method of direction communication with clients
d.      An email relay system

Answer: A method of direction communication with clients

## Question : Question:
Why is it important to fine tune the timing of the ad and keywords used?
a.       It costs less in later hours
b.      To be sure to spend more money on marketing
c.       Required by law
d.      To carefully target the customer base desired, not wasting impressions and clicks

Answer: To carefully target the customer base desired, not wasting impressions and clicks

## Question : Question:
What is the “active voice” style of writing ads?
a.       Using “you” and not “I” or “we”- directing wording towards the customer
b.      Writing in the first person
c.       Writing in the third person
d.      Speaking omnisciently

Answer: Writing in the third person

## Question : Question:
What is a double opt in process?
a.       Someone must email the firm twice to get on a list
b.      Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c.       Someone must email the firm twice to get off an email list
d.      Someone has to send an email confirming an online purchase

Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it

## Question : Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a.       High quality audio and high quality content
b.      If it’s funny
c.       Broad based podcasts with no general direction
d.      Having several hosts and a myriad of topics

Answer: Having several hosts and a myriad of topics

## Question : Question:
Why is the subject line of any email campaign important?
a.       It gives the person an opportunity to delete the email before reading it
b.      It is all the receiver sees besides the email address until they open the email
c.       It let the receiver know they are about to be sold something

Answer: It is all the receiver sees besides the email address until open the email

## Question : Question:
How is the “open rate” important?
a.       It tells the company how many people clicked on the links in the email
b.      It lets the company know how many people bought a product
c.       It is the number of people who received the mail
d.      It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

Answer: it lets the company know how many people bought a product

## Question : Question:
Why are affiliates not the same as having a sales force?
a.       The affiliates are virtual
b.      The affiliates can be based anywhere in the world
c.       The affiliate only drives traffic, they do not necessarily convert them to sales
d.      The affiliates have limited availability

Answer: The affiliates have limited availability

## Question : Question:
How is the pricing model of a click determined?
a.       Standardized rate for the ad
b.      Google sets the price worldwide
c.       Ads always cost more in later months
d.      The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

Answer: Google sets the price worldwide

## Question : Question:
What is the formula for calculating cost per customer acquisition?
a.       Marketing spent on television divided by the number of new customers
b.      Sales divided by customers
c.       Total marketing budget divided by all customers ever
d.      Total marketing budget for a specific period divided by the number of new customers for that same period

Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

## Question : Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a.       90 cents
b.      10 cents
c.       20 cents
d.      1 cents

Answer: 10 cents

## Question : Question:
What is “cost per action”?
a.       Same as pay per click
b.      A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c.       A payment agreement where costs change depending on volume
d.      The product cost

Answer: Same as pay per click

## Question : Question:
What is an “impression”?
a.       When a person buys a product from a site
b.      When your ad is displayed on a page online, not necessarily clicked on
c.       When an ad is clicked on when an ad on
d.      When an ad makes an impression on a client

Answer: When your ad is displayed on a page online, not necessarily clicked on

## Question : Question:
Which of the following is valuable in increasing a page rank?
a.       Paying for placement
b.      Static content
c.       Quantity of links from other highly ranked pages to your site
d.      No contact information

Answer: Quantity of links from other highly ranked pages to your site

     ## Question :  What is A/B testing?



a.      Testing two products to see which one sells more.
b.      Using two version of an ad, measuring results to see which one is more effective.
c.      Testing 2 products to see which one sells more.
d.      Using 2 version of an ad to see which one has less bounce rate.
     ## Question : Question:
What is meant by “web 2.0”?
a.       The resurgence of internet companies with more interactive focus, such as blogging and social networking
b.      Any website which has survived the dot com bust
c.       Sites made using new technology
d.      Internet companies who focus on retail sales

Answer: Internet companies who focus on retail sales



Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Subscribe to: Posts (Atom)

Blog Archive

Powered by Blogger.

Popular Posts